In the same way that no two people are exactly alike, it can also be said that no two breast cancers are the same. Tumors and cancer cells are individual and one patient’s side effects to treatment will likewise be different than someone else’s side effects. All of this seems logical and yet, until recently, cancer treatment has been ministered to all patients and all cancers in virtually the same way, utilizing a blanket pallet of treatments. With recent advancements in research, genetic and diagnostic testing however, this precedence is changing and we are seeing a more targeted, specific and personal approach to cancer treatment and prevention. This is the evolving world of Personalized Breast Care.